Phoenix Static Ads
Phoenix Video Ads
Strategy Notes
Inspired by an ad from Pilot, an Australian brand in the telehealth space.
Pop culture references and memes perform well for Phoenix’s male audience, which skews older for ED.
Aspirational ads talking about the result of treatment instead of calling out the problem itself perform better.
Strategy Notes
Most men aren’t comfortable talking about ED in person, so they go to Reddit looking for health advice.
Popular podcast channels like “Two Hot Takes” engage viewers with reactions to real Reddit stories, often giving opinions and tips.
Using a quote from r/erectiledysfunction as the hook, we can connect with patients and encourage them to seek help through Phoenix.
Stories from the female perspective tend to work well for Phoenix’s male audience.
Performance Metrics
In the first two weeks, this ad generated 11 purchases ($563 CAC) and 39 leads ($159 CPL).