Yasu Energy: Homepage & Ingredient Chart
What is Yasu?
Yasu is a sparkling blend of nootropics and adaptogens crafted to help busy creatives, avid gamers, and contemplative comforters feel energized, focused, and motivated.
The drink features delicious flavors intertwined with fictional characters in a fantasy world.
Why did The World of Yasu need your help?
To navigate Health Canada restrictions, the World of Yasu needed a homepage with an ingredient chart for their launch.
They found it difficult to translate the science behind their drink into clear educational content, so I stepped in to conduct research, compile references, and write the copy needed.
How did you reach client objectives?
My creative process involved:
Analyzing current, peer-reviewed scientific journals to understand the wellness benefits of therapeutic ingredients and ensure content accuracy.
Turning scientific research into clear copy that communicates compelling wellness benefits.
Structuring the copy into wireframes, identifying the visuals needed from designers, and ensuring a user-friendly experience.
Did you run into any roadblocks? How did you overcome them?
Finding and analyzing sources for 20 ingredients was a major undertaking.
I maximized efficiency by using a repeatable research process. This involved narrowing my search by answering two common questions customers would ask:
What is the ingredient?
How does it work in the body?
Morgan Myles, The World of Yasu
“I was delighted to have Alicia’s support during my brand launch.
Alicia's ability to understand scientific research and make the complex engaging and digestible made her essential to content strategy.
Her meticulous approach ensured my homepage was composed with the user in mind.”