What is Yasu?

Yasu is a sparkling blend of nootropics and adaptogens crafted to help busy creatives, avid gamers, and contemplative comforters feel energized, focused, and motivated.

The drink features delicious flavors intertwined with fictional characters in a fantasy world.

Why did The World of Yasu need your help?

The World of Yasu needed a cohesive, purpose-driven content strategy to boost awareness of their drink’s launch.

To get this project into action, I created an Instagram content plan, including captions for 12 posts, strategy notes, and design briefs for illustrators and animators.

How did you reach client objectives?

My creative process involved:

• Identifying problems, needs, interests, cultural references, and aesthetics the target audience would resonate with.

• Using those insights to brainstorm creative concepts for images and animations.

• Finding and compiling reference photos to create mood boards and briefs for the artists.

Did you run into any roadblocks? How did you overcome them?

A major challenge was intertwining a science-first drink with a fantasy world.

I accomplished this by blending clear wellness benefits with fantasy imagery and relatable, entertaining stories.