eBay Advertising Rebrand
What is eBay Advertising?
eBay Advertising is the advertising solutions provider that helps sellers grow their business on eBay.
Why did eBay Advertising need your help?
DEPT agency brought me on board as an in-house copy specialist for their client, eBay Advertising. eBay needed to refresh and adapt past campaigns for the launch of its new seller-focused platform.
How did you reach client objectives?
My creative process involved:
Revising emails, banner ads, landing pages, and product guides to align with new brand guidelines.
Communicating compelling benefits while working within strict character counts and product language constraints.
Actioning feedback from directors and collaborating with writers and designers to meet tight deadlines.
Did you run into any roadblocks? How did you overcome them?
Character count restrictions, product language constraints, and technical jargon made messaging an interesting puzzle. I navigated this challenge by crafting concise, compelling copy that highlights the major impact of using eBay Advertising tools.
Corben Grant, Senior Copywriter at DEPT
“In our time working together, Alicia demonstrated a strong ability to craft effective copy that satisfied the brief and client needs.
Her ability to understand and incorporate feedback effortlessly made revisions a breeze, and she always approached her tasks professionally and enthusiastically.”