What is Phoenix?

Phoenix is a Canadian telehealth clinic helping men take charge of their health with treatments for erectile dysfunction, hair growth, weight loss, and more.

What products did you help launch?

I helped launch two separate lab testing services for overall health and low testosterone, reshaping first impressions and setting clear expectations with strategic messaging.

What was your creative process?

My creative process involved:

• Connecting with key stakeholders to gather information about the new product or service.

• Identifying unique selling propositions and opportunities for messaging strategy.

• Planning content around patient touchpoints and producing copy, from email and web pages to UX copy.

• Collaborating with legal and medical teams to ensure compliance with Health Canada guidelines and alignment with business objectives.

• Using Claude as an additional perspective, guiding draft feedback with clear prompts to maintain accuracy.

• Collaborating with the web designer on copy and design changes to improve the user experience.